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The Produce Market

San Francisco’s Oldest and Only Wholesale Produce Market


The Produce Market

San Francisco’s Oldest and Only Wholesale Produce Market


the San Francisco Wholesale produce market

The widest selection of fruits and vegetables in Northern California.

Every morning, growers, farmers, brokers, and buyers gather here to exchange the most delicious produce in California.

Our 30 on-market businesses span direct-to-market growers, family-owned produce houses, and tech-enabled food delivery systems.

From conventional to organic, all the way to the rarest specialty items, we cater to every one of our customers’ unique needs. Buy right on the street or let us special source, ripen, re-pack, and deliver your order.


Meet Our Merchants

Meet Our Merchants


Merchant Directory

View our directory of over 30 merchants here. 

Buy in Person

Most of our wholesalers sell "on the street," so you can inspect the produce yourself and transport it at your convenience. Wholesalers are generally open 3AM - 9AM, M-F, with some open on Saturdays. Check with individual businesses for specific hours. New customers can call 415-550-4495 to schedule an orientation.

Business to Business Delivery

Many of the merchants on The Produce Market provide delivery services to businesses such as restaurants and markets. Give them a call to place your order (or come down to the market to place it in person!) and they'll deliver it to you at your convenience.

Online Grocery Delivery Services

The Produce Market is home to two online grocery businesses that deliver to homes and businesses.


Catering and Café

There’s a large catering business and café located at The Produce Market.

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Visit the Produce Market

Visit the Produce Market

visit us

The Produce Market
2095 Jerrold Avenue
San Francisco, California 94124

Telephone: 415-550-4495
Fax: 415-821-2742
Email: info@sfproduce.org


Monday-Friday 3:00am-9:00am with some businesses open on Saturdays and longer hours.

Check with individual merchants for their specific hours. 


Community Engagement

Community Engagement

the produce market programs

As we invest and plan for the future of The Produce Market, we continue to focus our efforts on increasing the impact of our programs, which include: maximizing food recovery, creating and linking job opportunities, connecting with local farmers, and supporting healthy retail and food policy efforts. 


Food Recovery Project: Keeping Healthy, Edible Produce Out of the Waste Stream

The Food Recovery Project reduces the amount of food entering the waste stream by redistributing produce that would otherwise be composted to partner organizations that use it to make healthy meals for vulnerable San Francisco populations. Many times when fruits and vegetables are no longer sellable wholesale, they are still perfectly edible, nutritious and great tasting food; the project seeks to make sure this produce becomes food, not waste. 
Food Recovery Fact Sheet
For more information about our
Food Recovery Program, contact FoodRecovery@sfproduce.org


Bayview Hunters Point Donations

The Produce Market donates healthy produce for community events to organizations located in our Bayview Hunters Point neighborhood. As we are located in the Bayview, and it is one of the neighborhoods in San Francisco that has been identified as a food desert, we provide Bayview Hunters Point community organizations with fresh and healthy donated produce for their events.

To request a donation, please download this form and follow the instructions. 

Healthy Retail & Food Policy Efforts

The Produce Market is committed to increasing access to healthy produce for low-income communities. We have long participated both in local neighborhood efforts in the Bayview as well as City-wide efforts to increase access to healthy food for all San Franciscans. The Produce Market staff play an active role in the following coalitions working together to increase access to healthy foods and end hunger in San Francisco: Healthy SouthEast (formerly SEFA/Bayview HealZone); Healthy Retail SF program, and San Francisco’s Food Security Taskforce.